Counting the Cost of Small Margins
The recent demise of the Inta Group including 3D Golf and Bill Goff - two household names in the golf travel industry, cast a big shadow across the golfing fraternity in late October 2009.
The problem confronting the industry, is the continual downward spiral in pricing levels and squeezed profit margins, caused by the predatory pricing policies of the main players in the UK market.
Unless we are careful ,there will be more casualties in the industry in the coming months, as customers seek unrealistic prices and sacrifice personalised service and old fashioned attention to detail, for rock bottom prices instead. I equate this to the customer in the high street buying from supermarkets, instead of the specialised independent store. The message is loud and clear, support the company you traditionally enjoy booking with, because they offer you an efficient, unbiased and rounded view of golfing venues. Don't just look for the best price and shop till you drop on the Internet. Look after the small specialists who put more time and effort and don't give you the hard sell approach.
The demise of the INTA Group has made it increasingly important to check out the financial position of the company you book with, this can be done more easily than one imagines and as another golf travel company disappear, like Longmere into the sunset, surely booking your holiday is not just about price - but about security.
Book with a Company with ATOL and ABTA licences, so your entire holiday is covered in case of company failure. Surely, this is more important than saving £20 per person on a holiday costing in excess of £450! Elegant Golf Resorts have both ATOL and ABTA and will go that extra mile to find you the best tee times and golfing venues and offer great attention to detail. We may not be the cheapest, but we will never be expensive either! I have been in the business for 27 years and will offer an unrivalled level of expertise and knowledge on golf venues across the globe.
David Sledmere
Elegant Golf Resorts
The problem confronting the industry, is the continual downward spiral in pricing levels and squeezed profit margins, caused by the predatory pricing policies of the main players in the UK market.
Unless we are careful ,there will be more casualties in the industry in the coming months, as customers seek unrealistic prices and sacrifice personalised service and old fashioned attention to detail, for rock bottom prices instead. I equate this to the customer in the high street buying from supermarkets, instead of the specialised independent store. The message is loud and clear, support the company you traditionally enjoy booking with, because they offer you an efficient, unbiased and rounded view of golfing venues. Don't just look for the best price and shop till you drop on the Internet. Look after the small specialists who put more time and effort and don't give you the hard sell approach.
The demise of the INTA Group has made it increasingly important to check out the financial position of the company you book with, this can be done more easily than one imagines and as another golf travel company disappear, like Longmere into the sunset, surely booking your holiday is not just about price - but about security.
Book with a Company with ATOL and ABTA licences, so your entire holiday is covered in case of company failure. Surely, this is more important than saving £20 per person on a holiday costing in excess of £450! Elegant Golf Resorts have both ATOL and ABTA and will go that extra mile to find you the best tee times and golfing venues and offer great attention to detail. We may not be the cheapest, but we will never be expensive either! I have been in the business for 27 years and will offer an unrivalled level of expertise and knowledge on golf venues across the globe.
David Sledmere
Elegant Golf Resorts
posted by David Sledmere at
20:30
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